The Best SEO Software I Have Used So Far

I have more than 10 years of experience in digital marketing and used all kinds of SEO software. SEO is a process of researching, decision-making and implementing. The SEO processes are keyword research, site audit, backlink audit, backlink research and you need to check how keywords are performing in the search engine. There is no end for SEO process, above-mentioned are the basic process. This article is about the best SEO software I have used so far to perform all SEO tasks.

Google Keyword Planner is the only tool I use for keyword researching. I believe that AdWords application can only collect the accurate data from the same company search engine. I am not blaming other keyword research tools, but the data that how many people searching on Google search engine can be accurately given only by Google. I know that nowadays keyword planner only showing accurate search volume to the accounts with running paid campaign. My suggestion is to run some paid campaign and get accurate data as this will help in both ways. There are no free keyword research tools only paid tools you have in the market. Rather than paying only for the keyword research run some AdWords and get the accurate data.

Semrush is my favorite SEO software when working with any task of SEO as it’s capable of doing all tasks that required for SEO. Even though it can perform all tasks, I mostly suggest it for SEO audit. Basically, I do the audit on three levels. The first level is site audit to find the overall site technical errors. The second level is an individual page and its content audit to optimize for a keyword. The third level is accessibility audit is to check page loading speed and user experience. I always use the Semrush for site audit as it covers my first and second level of the audits perfectly. On overall site audit, it checks more than 200 checklists and it categorized into error, warning, and notes. This gives an idea which makes most effects on SEO. Individual page audit is the most powerful tool to use as it collects our competitor data and suggest us to optimize a page to target a keyword.

Lighthouse is a Chrome developer tool for SEO audit. You can get it when you click inspect by right-clicking on your page. My third level of SEO audit can be done with this free tool. It checks more than 200 checklists under categories like Performance, Progressive web app, Best practices, Accessibility, and SEO. You will be surprised at the results it gives you even it is free. The page speed check is included under Performance and it checks how you have used colors in your website. Additionally, it gives a checklist to check manually. This will help people who are new to SEO as they can learn from it.

Backlink research and backlink audit are the very important task of SEO. Even though it can be done using Semrush itself easily Ahref has more fresh data. I have heard that most SEO people recommend Ahref as it’s a dedicated software for backlink research with fresh and accurate data.

Rank tracking is a very important task to know how our targeting keywords ranked in search engines. Google Webmaster Central and Analytics give search analytic data, but it’s not live data and accurate. Using paid software to track keyword ranking is the best idea. Paid software like Ahref and Semrush give you accurate keyword position report with historical data. Semrush and Ahref will cost you minimum 100 USD per month on average if you are capable of buying only one software for all tasks I suggest Semrush as it has all the tools for the complete SEO for a site.

There may be more advanced SEO software like Majestic for backlink research, but I decided to write which I mostly like and used, finally there is another software I have used for keyword position tracking is Rank Tank. These are the best SEO software I have used so far. I Hope this article will be helpful to SEO beginners.

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Search Engine Results & Keyword Researching

Alright, so it’s been awhile. How ya doin, excellent? Let’s go.

Have you ever been figuring out strategies to do long-tail keywords and keyword research efficiently? So have I. Personally I think as that you develop your personal technique that works and however you discover your keywords is good, as long as it really works. Here are 3 free tools that I use to search for both short and long-tail keywords.

1) 99webtools.com

This website is awesome. The website has some of the most needed tools for you the blogger, internet marketer, SEO, etc. It ranges from tools such as a spider-view checker, keywords suggestion tool, alexa rank checker and all other types of stuff. Alright, before I proceed, I must confess that all the tools I listed don’t seem to work after I told you about them. Check them, as you may need to find a different program or website for these other items. OK, the tool I use is the Bulk PA DA checker.

This is a search engine results page service and is driven through Moz’s Mozscape, which provides: domain authority, page authority, and backlinks. First, Mozscape isn’t cheap. For somebody like myself, that works a 9-5 and has zero additional money arriving in, the price for Mozscape at $250-mth makes me die on the inside. Using this will help you find a grasp on the type of competition your up against within the SERP and see whether the keywords are actually ones you want to pursue, or pass by and try for the following keyword(s). Ensure that you focus on page authority, however, not used for rankings by Google, this will provide you with an idea of how good the pages are in the SERP.

2) Google Suggest

Listen, you’ve probably read it a million times already through someone else’s blog post, type your keywords into the search bar and look at the related queries that come up. These are queries that others are looking for that Google thinks is related to the query your typing in at that moment, check them.

You know just where this is heading? Yup, the bottom of that Google SERP. LOOK AT IT too, more suggestions means more suggestions. More combinations means better numbers, which better numbers can provide a chance of better rankings. It’s always a numbers game, and you want numerous numbers, believe me. Make certain you have got this:keyword keg. this gives you approximate search volume statistics and relative competition, that will help you analyze quickly if the word(s) are worth pursuing.

3) LSIgraph.com

What exactly is LSIgraph? Basically another keyword generator tool with a fancy name. You can basically say its the same as Google suggest, but different software. I did a few quick searches and it seems to give some good information. This tool is good in giving you different keywords to target and think about more in-depth.

I know there are tons more of absolutely free tools that I have forgotten or have not talked about. At the bottom find several of my reputable mention web pages, which are free, but ultimately you’ll have to purchase them.

bulkseotools.com
longtailpro.com
serpfox.com
scrapebox

Questions? If you thought this was helpful or NOT helpful, please be cool and leave a comment. Feedback is critical.

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How Voice Search Will Impact SEO in the Future

Unfortunately, this is not that doom and gloom article announcing that PPC and SEO are no more. Rather we’ll discuss how audio search has shaken things up for the digital marketers.

In the world of search, the voice is an emerging trend and of course something that should be kept an eye on.

Google algorithms change once or twice in a day. But rarely do we experience major ranking fluctuations in it. Those are the updates marketers are concerned about.

One such important trend that may rule the SEO is:

Voice Search on Mobile

Google and Siri might have come in the picture long ago, but it is now that this search has got the ball rolling. Initially, consumers were not at all thrilled with this technology. It was a fun voice recognition gimmick that everyone may want to have fun with. According to research performed in those initial years, 83% of iOS users stated that they didn’t use Siri at all. But today, Google and Siri are leading the way.

With adaption to this new search, you can think of it growing exclusively.

Are you ready to learn more about it?

What is VoiceSearch?

It can be termed as a speech recognition technology allowing a user to perform a search through voice command. It is a two-way communication that assists the users to complete their tasks in real time.

Users nowadays expect a prompt and direct answer when they perform any search. And it is an ideal. In fact, if you dig a little deep in the context of voice queries, you will find it totally different from the specific keyword text search in the search engine.

Voice Search Gaining Popularity

Voice recognition is obviously nothing new, but to date, the practical application remained limited to shouting with anger at a phone to make it understand things or to bring it in exercise to create humor.

However, changing search trends have shown that practical voice interaction is finally a real thing.

It may be hyped as the “coming” technology, but the fact is that 40% of the users have made it today’s technology. Every adult user performs a voice search at least once in a day.

Remaining 60% started using it in the past year, and 40% in the past six months only. With these statistics, we can have an idea that “coming” technology has arrived.

So why are smart speakers and voice-activated search engines gaining such a momentum? Voice has become the opening door for innovation as it provides an appealing and personal and really natural means of interaction. Just think of playing music, ordering a pizza, getting breaking news and in fact turning on your light just through your voice. This is enough to explain why 40% of users have replaced their textual search with voice search seamlessly.

This is one of the massively growing markets and it won’t be wrong to say that Amazon Echo and Google Home are leading the show.

It started with Siri back in 2010 and ever since it started gaining success in the digital world, the market boomed up with the software offering a refined voice search facility. Today we have a big list of voice recognition systems:

Siri (2010)
Amazon Alexa (2014)
Microsoft Cortana (2015)
Google Assistant, Amazon Echo (2016)
Alibaba AliGenie, Samsung Bixby (2017)

Every year this voice search worked on the systems and headed towards success. And eventually, it has grounded its reputation in the market. Today the biggest reason behind the increasing rate of voice searches is a better voice recognition system.

Before getting in how voice searches impact SEO and digital marketing, let’s pay a look at related statistics:

46% of voice search users think of a local business daily
58% of the consumers used voice search to find local business information during last year
27% visit a local business website through voice search
76% of smart home speaker users search for local businesses once in a week with around 53% performing daily searches
The voice recognition market will hit $601 million industry by 2019

Impact on SEO

If voice search is the future, is it leaving any impact on SEO? Well, the answer to this is “Yes, it is”.

With a conventional search, a user types a question, or some keywords more commonly like “CA coaching Classes” or “Indian Cuisines”. With this you see a list of relevant sites helping you out. SEO here plays the role of bringing your site to the top of the list for such relevant searches.

And when a user asks the same to his or her digital assistant, two things come to a picture. Firstly, the search becomes more journalistic and secondly you won’t see any big list of results to choose from. It gives a very clear answer to a clear query.

However, this does not mean that SEO is no longer playing any role in it. In contrast to this, when a search gives just one answer, it makes the optimization even more critical. This is to make sure that your business is chosen from among so many. But with this, it is not like you need to determine a new pattern that is voice search.

Marketers just need to ensure that all the content is conversational and natural. This will help meet the Q and A pattern of voice search. There are a lot of tools like Schema Markup to make sure that Google has got most of the details of your business. Blogs were and will always be an important method to make your voice search successful. So, it is important to remember that voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.

Since voice search is the next big thing, brands will rapidly catch up with it. And obviously, these should! In fact, all the massive tech players have started to invest in personal assistant and voice. So, the question is:

Why is Voice Search an Important thing for the Brands?

Since the voice recognition system is working wonderfully in all the areas, how brands could be expected to stay at bay from such advancement. Voice searches will shortly take away all the search methods. And here are the top reasons why it is important for huge brands:

a. Natural Speed –

The fact is, there is no other platform as fast as this voice search system. You just say out and have the concise results among you. For brands, it is one of the most required assets. You execute a command and your task is done there and then. You do not have to spend time looking for the alphabet on a keyboard and then enter your query.

b. Enhanced productivity –

Speaking is faster than typing. Rather than using a touchscreen or keyboard to get an answer to your query if you switch to speech, you will save a significant amount of time. And when you save time, you ultimately increase your productivity.

c.Time is Money – Save it

Since the frequency of speech is faster than writing words, it saves plenty of time. And when your consumers get their work done in seconds, you will be their only choice. When brands partner with the voice search, they are likely to stay above their competitors.

d. Massive Access –

One of the best things about voice recognition systems is these can be accessed by one and all. Like most of the users skip using search engine systems because they do not know the language to type in. However, everybody knows the art of speaking. And because voice searches are available in almost all the languages, the reach maximizes to infinity. This factor certainly increases the consumer ratio.

e. Increased Brand Attention with User Attention –

Are you a brand more concerned about your consumer’s comfort, their requirements, and tastes? Well, if yes, you can be the next big player. More you will take care of your consumer’s ease; more will be the user attention. So, it is better you step into the voice ecosystem as soon as possible.

How to Start in the Voice Search? –

With so many different platforms to operate and perform your voice search on, you may get confused about operating it. Well, there is a very simple solution to it. Voice searches are far easier.

Voice Search Anywhere –

No matter you are sitting inside your cabin or traveling out, speak out your query loudly and get back a relevant answer to it.

Simply tap the mic on the Google search bar and start speaking. This works on Android, iOS, windows and chrome browsers for mobile phones, laptops, and desktops.

For example: Say something like, “Who designed Eiffel Tower?”
It is easy and displays very relevant answers to your queries.

Apart from this Siri works well if you are an Apple device user, Google voice search goes well for the Android devices and Microsoft’s Cortana is useful when it comes to your PC and smartphone using their app.

Tips for optimizing for Voice Search

1. Page Speed –

Page speed plays a vital role in voice search SEO. According to Backlinko, an average voice search result page loads in 4.6 seconds which is certainly 52% fast if compared to an average page.

2. Answer Length –

Google looks concise and to the point answers for search results. A standard voice search result is just 29 words in length.

3.Reliable Domains –

Reliable domains are likely to produce voice search results extensively more than non-reliable domains.

4. Social Sharing –

Content that has a higher level of social engagement perform better in voice search.

5. Simplicity of Language –

Simple and easy to read content is easily optimized by the voice search engine. An average Google voice search result is written at a 9th-grade level.

6. The featured Snippet –

If your business appears in featured snippet it helps you a great degree to rank in voice search. 40.7% of the voice search answers come from a featured snippet.

Different Optimization Strategies of different Voice Search Engines –

*Google Assistant – Focus on a local pack and featured snippet. Together with this, Google play optimization is also taken into consideration to offer relevant results.

*Alexa – Pays attention to Bing places, featured snippets and Yelp.

*Cortana – Do better optimization for Microsoft App store

Siri – Optimize according to Google Assistant and also develop Siri compatible applications.

Bing Plays a Key Role –

We can see in all the four voice search processes, three of them Apple’s Siri, Cortana, and Alexa take in Bing search for basic information rescue. Facebook is also joining the league and Google obviously powers its very own Google Assistant.

In fact, voice searches may become a standard very soon. According to 2016 data, Bing represented that 25% of the searches conducted via windows 10 taskbar were all voice based. And if we talk about this number in 2018, it must have increased a great degree, considering the popularity of voice searches.

No matter the search engine you give value to, there are two main areas to pay attention to local listings and featured snippets.

On-Site SEO Optimization is Vital –

Despite all these strategies, old SEO is obviously the king. You cannot skip doing SEO optimization like interpreting page content, make users understand about your webpage, answer relevant queries and find out if your page is well optimized to rank on the search engine. Page authority has got a big role to get the featured snippets.

Is this the end for search? –

The most important question that strikes is: if this is the end for search or if old SEO will be dead soon? Well, voice search has been here than you probably think of it. It dates back to 2002. It is just that it became getting popularity with a rise in the use of smartphones. The digital assistants like Siri and Cortana grew increasingly. But SEO did not go out in any case.

Speech search is simply an additional interface and is not expected to replace old SEO in any case. This may change the technique or add some tasks to SEO optimization but won’t kill the good old SEO of course.

The key aim is to design a channel strategy and a perfect method for researching typed and voiced opportunity as a part of the entire process.

There are certain tips that you can use to stand out in the influx of searches. These will hit the airwaves soon and will help you rank in the first voice environment.

Google is just making a move to mobile marketing and sound search but that does not mean the end of desktop search obviously.

voice-enabled may complement what is already in place. Marketers will now pay attention to mobile, desktop and voice. And when there are lots of search engines handy to users, it increases the Google reputation undoubtedly.

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Choosing the Ideal Insolvency Practitioner

Selecting an IP for your company is a decision that should be taken with a lot of care because it is very important. You may need an IP so as to close the company or to get help so as to turn around the company and start getting profits once more.

The choice you make of the practitioner determines just how well you can achieve the outcomes that the company desires. It affects the experience you get at an overall level and the process used to reach a desirable outcome.

What they do

There are many roles a practitioner can carry out and they involve working with companies that are insolvent. They may also take part in the structuring and overseeing the company’s closure as to get an outcome that is the best for the company and the creditors. They are also involved in the company restructuring and the negotiation of agreements with the company creditors so as to get profits again.

The IP work closely with companies that are insolvent so as to get an outcome that is the best in the circumstances that prevail at that particular moment.

Finding the ideal IP

Before you select the IP, it is important to find a qualified and certified one. There are different resources that are available in the public domain that can allow you go about this easily. Most governments offer the information on a page so as to make it easy for individuals and companies to find a qualified practitioner based on county, city, town and name.

Things that should be considered

Licensing

The IP needs licensing so as to practice within the law. There are different regulatory bodies that are trusted with the task to license the IPs. Each country and locality has got its own bodies and you should make sure that the company that you settle for is recognized in the area you reside in. Licensing is an important factor because it is only with licensing that the practitioner is allowed to undertake functions within the set laws. The IP may be required to act as a liquidator, a supervisor or an administrator.

Experience

It is essential to hold a conversation or initial meeting with the IP you have wanted to appoint. During the meeting, the IP should give clarifications regarding the company situation and the possible course of action that could help the company.

During the interview, find out more about the experience that they have and whether or not similar situations were handled in the past and what the outcome was. This will tell you a lot and will allow you to name a sound decision.

Trust

Regardless of the course of action that you choose to take, it is always a difficult time. You should engage an IP that you can trust because you may have to work with them for an unspecified period of time. IP has fiduciary duties like conducting themselves with integrity band competence. You should be very comfortable with them.

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Best Reasons to Choose Online Rent Collection

Landlords who have not realized the benefits of online rent collection are missing a lot and the following will help them understand the perks they can get.

Lets them save time

Usually, they go all the way to the post office to see if the payment is already in their P.O. box. Once it is, they will think of when and where they will deposit it. When collecting payments online, the rent is deposited straight to their bank account, which is convenient and stress-free. Online rent collection is crucial to the success of a property management business.

Keeps confidential information safe

Important information of tenants is written on a check such as their bank account and routing numbers plus their personal details, which sometimes include their phone number. Pieces of paper with this kind of info are prone to risk and they can be held liable whenever they are in possession of their tenant’s check.

Reduces stress

They do not need to personally collect rent. They do not even have to call their tenants, knock on their doors or send them a monthly invoice. The rent payment will be deposited to their bank account every month. Online rent collection is critical but most especially for landlords who have more than $1million worth of rent to be collect each year.

Helps them maintain a steady cash flow

They are notified whenever their tenant’s payment is being processed. Therefore, they know the date when the rent will be deposited to their account.

Lets them know about the tenants who pay the rent

Landlords in most parts of the country have to know those who paid their rent since payments determine who is a tenant by law. They will know the name of the tenant who paid and the amount.

Makes tenants happy

By this time, many tenants are already paying their bills online. They will be grateful to them for not using a check. They will think of it as one benefit of being their tenant.

Lets them be organized

When collecting rent online, they can easily transfer their income information to a spread sheet, making tax prep easier.

Makes it easy to collect other payments

When they are already set up, it is easy to collect other payments like one-time utility fees, late charges, pet and security deposits, among others.

Allows them to easily resolve payment issues

They will know immediately when tenants fail to pay because of insufficient funds. There are other online apps that let tenants make another payments using another bank account or card in order for them to get paid at once.

Lets them be flexible with their finances

Some apps let them arrange for payments to be deposited to different bank accounts so business can run smoothly

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

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What Are the Benefits of Shopping Online?

Introduction

Shopping online has become the thing of the future. The past couple of years have been the most developmental for shopping online. This was mainly due to covid-19 because of which shops were closed down. To continue their business, they switched to online shops. Most people prefer online shopping as they are given a bigger choice and selection. They also don’t have any constraints set on them like time or space. This gives the shoppers the right to make decisions without being hurried up to do so. They also do not have to drive long distances to reach a shop as online shopping can be done by sitting in the same place. It is more convenient than shopping in stores.

The benefits of shopping online:

It saves a great amount of time: It takes a while to shop. Additional to finding the right products, you will also have to stand in queues for billing counters or trials. So if you are in a time crunch, you will not have enough time for this. Online shopping solves this very problem for you by giving you the opportunity to stop any time you want and come back. You also have no queues to wait in.
Making comparisons: When you go to a shop, you will see a limited selection of products. You will not have time to check out the product entirely and will not be able to compare it with other clothes. Online shopping allows you to make comparisons between different products and different websites and choose the ones that are best suited for you.
Availability: another problem you might face is the duration the shop is open. If you are free only during a particular period of time and the shop is closed, you will not be able to purchase the product. As opposed to this, online shops are open every day and all throughout the day. So the closing of the shops will not be a problem you will face.
Great discounts and prices: shopping in an actual store is more expensive. This is because the shop will not offer you discounts and such. However, online shops are in a position to give you discounts as they do not have to pay for real estate. They also do not have to pay for additional labor and staff members there. This will prove to be beneficial for you as the shops will give out discounts in place to attract the customers.
Tracking: you can trust online shops because they offer to track the product you have ordered.

The rise in online shopping:

Overall the digital world has seen a great increase due to covid-19. It has accelerated the growth of the digital world. Since we were all confined to the four walls of our house, we had no place to turn to. The online market drew us all in and helped us continue spending on products we found. Many companies took on this opportunity and as a result, made a great profit out of it. Even as the shops are reopening in real-time, we are still seeing an increase in online shopping.

Conclusion:

Once you get used to online shopping, it is difficult to go back to our old ways. We are used to the convenience that it has to offer that we expect nothing else. The online marketplace has seen an increase in the present world. People are able to shop online and buyers are able to sell online. This is convenient for both parties since they get the best out of what they offer and what they purchase. Online shopping is a thing of the present and future. It seems a very promising future and if you are considering switching to having an online shop, it is a great idea and you should definitely go for it!

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6 Features of a Good 4K Portable Monitor

If you want to purchase a good portable monitor, you may have your own reasons to go for it instead of regular monitors. The thing is that these monitors have a lot of features that set them apart from regular bulky monitors. With the passage of time, we want more screen space to work with. Many people use these monitors for work; others need them for gaming purposes. In this article, we are going to take a look at some of the most common features of 4K portable monitors. Read on to find out more.

The Best Features to Look for

Just like any other device that you can purchase, different types of portable monitors come with different features. However, there are some features that you must look for if you want to purchase the best portable monitor to meet your needs. Let’s talk about 6 of those prominent features.

1. Size

First of all, size should be the number one consideration when it comes to purchasing portable monitors. Although many of them are larger than regular laptop screens, it is important to keep in mind the purpose you are purchasing them for.

If you go for smaller units, they will be more portable. But if you need a monitor to edit your 4K videos and photos, we suggest that you go for a bigger screen.

2. Weight

Another important consideration is the weight of these monitors. If you need a 4K monitor to carry with you from one place to another, we suggest that you consider the weight of the device you are going to purchase. The reason is that these devices are lighter and easier to carry around.

3. Screen Quality

The quality of the screen is another important factor to consider. If you just need a monitor to watch Netflix, you may not need a 4K monitor. On the other hand, you must go for a 4K portable screen if you need to sift through tons of lines of code or you need to edit a lot of 4K photos on a daily basis. In this case, we suggest that you invest in a high-resolution IPS monitor.

4. Orientation Control

In any 4K portable monitor, orientation control is an important feature to look for. This is even more important if you need a monitor in order to edit photos or perform the coding. If you turn the monitor from portrait to landscape mode, it will be easier for you to make the entire photo visible.

Apart from this, the portrait mode will make it easier for you to scan several blocks of code without any problem. Apart from this, chances are that your desktop monitor may not have this feature. Therefore, it is a great idea to invest in a good 4K portable monitor.

5. Connectivity

Another important feature to look for is connectivity. After all, your monitor may not be useful enough if you cannot connect it to your devices. Although it is a great idea to have DisplayPort or HDMI support, make sure that the money to you are going to purchase features are usb-c connection.

This new technology allows you to to transfer a lot of data between your devices. So make sure your monitor has this feature.

6. Touchscreen Input

It is great to have the touch screen feature in your portable 4K monitor, if especially if you want to use the device to do your creative work. If you combine it with whiteboarding software, you can turn it into a multipurpose device to create modify and present content.

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10 Creative Strategies For Promoting Your Website

Do you have a website or blog you publish content to every day but still not able to get enough visitors?

Have you just created your very first blog and are keen to try out all the ways to promote it?

This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.

1. Stop Tweaking / Modifying Your Blog

Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.

2. Creating Pillar Content

Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn’t easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog’s reputation. Pillar content refers to a series of posts that represents your blog’s best content. It includes all the great posts that you will refer new visitors to for their usefulness.

Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.

Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.

3. Don’t Focus On Monetizing Your Blog Too Much

Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don’t. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you’re desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.

4. Research Your Niche and Find Out Who and What Matters

A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It’s very easy with SE Ranking competitor research.

By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.

5. Reach Out To Your Audience

Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you’re made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people’s’ sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.

6. Become An Expert In Your Niche

Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.

7. Post Comments

Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it’s done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don’t just drop links.

8. Create An Interactive Conversation Flow And Acknowledge Your Readers

When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.

9. Monetize Your Site

When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.

10. Use Paid or Sponsored Media

Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.

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Brand Building With Quality Content

Content is the most crucial element for a brand. It is a way to reach your target audience, drive traffic to your website, engage the visitor, increase conversion rates, enhance brand awareness and increase revenue.

Now, with the vast amount of content available on the internet, creating any content will not help you reach your goals. Your content needs to stand apart from the rest so that it attracts the attention of the potential customer. Therefore few qualities are a must in the content to aid your business growth and establish your brand in the market. Here are some attributes that are listed by companies providing content writing services.

Relevant

The content has to keep the target audience in mind. A well written and quality content that does not fulfill the needs and expectations of the users is not useful to them and cannot deliver results. Only the content that is valuable to the customer can influence his purchase decision.

High Quality

The content that provides information that is authentic, well researched, well written, interactive and well presented can engage the audience. The content also needs to be reliable and give value to the user. An exciting and engaging content not only encourages the visitor to stay longer on the website but also compels him to return. It is aligned with the objectives of the business.

Search Engine Optimized

Content that people are not able to find easily is practically of no use. Better optimized content increases the value of the content. It ranks higher in search engines and is therefore highly discoverable. All kind of content can be optimized by choosing the relevant topics and the right keywords. Optimized Content is readily available and consistent on various platforms and devices.

Marketing

Strategic marketing efforts are required to make people familiar with the brand. The platforms on which the content should be promoted and the budget required should be taken into account. The content that is highly shareable and linkeable encourages the audience to interact with it and share it with others. It moves fast on social media channels providing the required push to your brand building exercise.

Create a Niche

It is not only the information and usefulness of the content that makes it valuable. The type of audience also defines the brand. The content that can create an identity with the users sells well in the market even if the actual product doesn’t reflect those values. For example – Apple can build a ‘creative and unique’ image in the minds of the users and is in high demand among that category of customers.

Analyze Results

Compare the content with your competitors and analyze the performance. Evaluate where the content fell short and is not able to achieve the desired result. Evaluate the performance regularly and work on new improved strategies accordingly.

Conclusion

Showcase your content in different ways. Regularly create new blogs, articles, images, and videos etc. That talk about your products/services in an interesting and creative ways. Interact with the potential clients through queries, mails and feedback and keep the discussions about the brand alive. This enables to build trust and establish a name among potential customers. If you are struggling with developing quality content, then you must hire a content writing agency who can cater all your needs of unique and fresh material which will help in brand building.

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